join the Revolution in travel

“Hey Fineway, let’s plan a trip to somewhere magical...”


Free Instant Trip Planning for Everyone.

We free travelers from wasting time & money on travel planning ever again.





Our Belief

We believe the future of travel is not search & compare but a delightful conversation to instantly create personalized trips that match your unique style & personal preferences.

That’s why we’ve built an interface-agnostic conversation engine powered by advanced statistics & deep learning methods to decode your travel intent faster & better than anyone else. 

The purpose? To magically deliver perfectly tailored travel experiences instantly to your inbox. Free, transparent & bookable.



Founded 2015 by Markus Bohl &
Markus Feigelbinder

$21m+ venture CAPITAL funding
in Three financing rounds

7-figure monthly revenues revenues,
growing at 230% per year

Fast growing team of 65+ Experts
from 17+ countries at forefront of a.i.

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Serious about Travel Tech since 2015

Our Technology

Advanced statistics & deep learning methods power a conversational service – developed to reinvent travel.


psychographic Customer profiling

Travel Profile Decoding

Each trip planning is comprised of a unique set of hundreds of data points: hard facts, deliberate & unconscious personal preferences, dislikes, room styles, travel intents, etc. That's why we don’t just use the data the customer told us - but learn the customer’s preferences based on explicit, implicit & historical facts in combination with social graphs and look-a-like-audiences to decode their unique travel DNA.



Machine Learning based MAtching

Non-Rule-Based Matching Engine

Travel possibilities are endless and can't be mapped to static rule sets or complex tree structures. Our machine learning based matching algorithm leverages dynamic scoring functions and evolves with every trip planned. To ensure the perfect matching of your travel DNA to the millions of travel options out there.


conversational service

Conversational Interfaces

Our new real-time conversational service creates the most valuable data out there – decision data. It mimics a conversation with a destination expert, by exactly knowing what to ask next – because there are stupid questions. Our service is connected to our micro-service landscape via an event-based AWS Lambda architecture and works 100% interface-agnostic. It leverages all possible conversational interfaces out there like a semantic web bot, most messenger services and all major voice assistant ecosystems – Alexa, here we come!


machine LEARNING based attribution

Self-Improving Content Attribution

Personalisation is a two-sided coin: Besides profiling the customer, we take the leap from inflexible hotel amenity checkboxes like WiFi or hairdryer to relevant, decision-critical attributes. Our semantic tagging algorithm characterises accommodation and activities by a unique weighted set of experience-defining metadata.


Not our 1st rodeo

Our Team & Founders

A fast growing team of 65+ exceptional talents from 17+ countries create a vibrant atmosphere and a fast-paced, challenging environment with unique learning experiences.  


Markus FeigeLbinder, COO

13+ years of experience as a management consultant manager for clients in technology innovation and market entry strategies. Held senior management roles at Amazon & Westwing (Rocket Internet).

LinKedIn   Xing

Markus BOHL, CEO

16+ years of experience in building & scaling ventures. Founder & CEO of two successful eCommerce platforms, each with double-digit million annual revenues. Management consulting background at Roland Berger.

LinkedIn   Xing


The Team

A dream team is one in which all of your colleagues are extraordinary at what they do and are highly effective collaborators. The value and satisfaction of being on a dream team is tremendous. Our version of the great workplace is not comprised of sushi lunches or frequent parties. Our version of the great workplace is a dream team in pursuit of a ambitious common goal – creating a product travellers love.


How to be successful at FINEWAY?

You learn rapidly and eagerly.
You identify root causes, and get beyond treating symptoms.
You are good at using data to inform your intuition.
You are concise and articulate in speech and writing.
You share information openly and proactively.
You accomplish amazing amounts of important work.



Our Investors

We couldn’t be more honored to have some of the most interesting and renowned business angels, family offices, public VCs and media power houses in Europe on board.



Well-funded startup

Funded with $21+ million in venture capital with our latest financing round closed in 2019.


Renowned public high-tech VC fonds with €340m under management and investments in more than 250 technology startups. 

Media VC


Axel Springer and MairDumont Ventures, Germany's largest travel content publisher, are major media houses in Europe providing unparalleled access to premium content.



Trusted by some of the most prestigious family offices and business angels in Germany. 


FINEWAY is a proud member of


advised by the best

Our Advisors

Our high-profile advisory board shares our vision to decode and delight customers better than anyone else and re-invent travel. 



Prof. Maurice Lausberg

Chairman of advisory board. Founder & CEO of actori GmbH. Investor & board member of numerous high-tech and bio-tech companies.

Rolf CHRISTOF Dienst

Founder of Wellington Partners and leading entrepreneur in the VC & technology sector for 30+ years, playing a key role in shaping VC landscape. Founder of LMU Entrepreneurship Centre.

Stefan Sanne

Former CEO of Allianz Capital Partners and Executive Director at Goldman Sachs. Member of Supervisory Boards and NED Deputy Chairman at various companies. MBA from Insead.


Prof. Dr. Andreas Pfeifer

Former Managing Director at Accenture and chairman of advisory boards at numerous data science & tech companies.

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Ait Voncke

Senior Vice President Global Lodging at Expedia Group. Held senior roles at Groupon and partner at Accenture. Science degree from the University of Manchester (UK), MBA from Duke University.

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In the heart of munich

Our Office

What makes the perfect office? For us, it's the most central location possible, public transportation at your doorstep, a super lofty architecture, a wide choice of lunch places, restaurants, daily shopping and – of course – bars, bars, bars. In July 2017 we relocated our headquarters to an historic Art Nouveau building on vibrant Lindwurmstrasse. Just drop by for a fine cup of coffee.

You are into Dirndl & Lederhosen? Oktoberfest is less than 100 meters away.

Travel planning is broken. We need to fix it.
— Why we founded FINEWAY